It seems like in the upcoming year, the influence of testimonials will be crucial as compared to previous years of online marketing. First of all, more customers tend to read online reviews more often now than it was before. Secondly, those positive testimonials apparently have more impact on your business. Nowadays, 90% of your customers will definitely read every single review about your business before to make a choice.
It does not matter if you place testimonials within your website, or you use third-party review websites for a better online visualization. The idea is to create and leave as many positive reviews as possible. The above methods can impact your local rankings and general online indicators like Alexa and website authority.
However, before to proceed, it is always better to get acquainted with general principles of review creation and page structure. It will be helpful for further work with testimonials.
Tip #1: How to deal with random reviews
There is this kind of traditional reviews left by occasional people without a prior notice. It is how things were always done in the review industry. Such websites as TripAdvisor, Yelp and TrustPilot were happy to accept true people’s reviews about a business. There was no editor work behind those reviews, all posted as they are except very rude ones.
Later on, customer testimonials appeared. Those buddies are usually moderated by a team of editors. That is where the major difference lies.
How can you control what people write about your website without being punished? First of all, try to monitor the most influential review websites daily or weekly depending on how big your business is. There is a short period when a review was posted and you can delete it if it is bad and you have a business account. Otherwise, you can ask the website to remove it or dispute with the person who left this review. Free testimonials for website can be helpful with this task.
Besides try to deliver the bests services, so that people could not leave bad reviews.
Tip #2: How to organize your testimonials page for your benefit?
Nowadays there are better ways to represent client consent about your business. With the development of self-guided website strategies for independent developers and owners, you can find lots of plugins and useful content throughout the web. This info helps you to develop nice and easy-going testimonials with stars, ratings and images, so-called sentimental testimonials.
It is important to know your plan and goals and to follow a chosen strategy.
If you are ready to submit your testimonials into review platforms, you should proceed with a thorough research where it is faster to do it, or where the requirements are more exigent etc. Don’t forget to render your praise paragraphs natural and fluent to make people feel comfortable with them.
If you plan to insert those testimonials into your website, first of all, check what plugins allow doing that smoothly. Test those testimonials plugins before to implement them into your website, read reviews and get ready. You can follow some easy testimonial page designs and prepare a perfect structure of your new page. Customers who wrote those testimonials should be always well-focused with a photo and a background inside the feedback. Each testimonial should represent a unique picture of how your business influenced those people.
Tip #3: How to get and promote the testimonials?
It is always important to achieve gently what you want. Ask your customers to leave a small review. After that, you can make it bigger, or implement a brighter design. If they have time to talk more about their experience with you – be grateful. If they hesitate and do not know how to start – send a review sample or a set of questions that could guide them.
Once you get precious reviews, promote them through every marketing channel you use for your website. You can easily do it by posting them on social media profiles or even starting paid campaigns and e-mail marketing.