Why I Built Gravity Tables – a WordPress Pricing Table Plugin for Gravity Forms

We love Gravity Forms. We use it for everything, from contact forms to highly complex checkout systems for a number of our websites. One of our more complex sites uses Gravity Forms in such a way that it’s practically a SAAS with multiple Gravity Forms, all talking to one another, in order to create some pretty advanced automated functionality for our customers and staff. Overall the things we are able to accomplish with Gravity Forms is damn near miraculous sometimes! I can tell you that I’ve tried other checkout systems for WordPress, including Woocommerce, SamCart,  and multiple membership registration check out systems. Each and every time though, I end up switching back to Gravity Forms to handle all my check out in payment systems. What was missing from the equation? A good and reliable WordPress pricing table plugin that could actually fit perfectly into our Gravity Forms checkout.

Gravity Forms is simple, elegant, and highly functional. That’s why I was so frustrated that the one thing I’d not been able to do for years was to integrate an attractive pricing table into my Gravity Forms’ checkout form! Of course, I’ve tried other workarounds, like trying to paste awkward shortcodes from other pricing table plugins into an HTML field in my gravity form, and then figure out a way through customs JavaScript to update the total of the Gravity Forms depending upon which pricing level to use are selected.

At the end of the day, these cobbled-together. Our attempts to fix the problem were rarely reliable and can eventually lead to missed sales due to incompatibilities and updates that go awry.

At the beginning of 2018, I had had enough. We were launching a new business that relied on Gravity Forms’ support primary checkout system, and it needed a way to present the different pricing options to customers in an attractive but functionally reliable way.

Enter Gravity Tables, a WordPress Pricing Table Plugin Made for Gravity Forms

We started building a plug-in to make our dreams come true. In short, a functional pricing table that could be placed anywhere in our Gravity Form; that had all the elements of an awesome, fully-featured pricing table, but interwoven into the Gravity Forms’ platform.

The result is a pricing table field available for drag and drop into any Gravity Forms form which has all the great features of a standard Gravity Forms field that you’d expect:

  • Display pricing table based on another field’s user selection (conditional logic)
  • Acts as a product field affecting the total price of the form
  • Can be used to collect payments with the use of the PayPal add-on, Stripe add-on, and the authorized net add-on of all official plugins of Gravity Forms

In addition to these inherent Gravity Forms functionalities, our favorite thing about Effortless Pricing Tables for Gravity Forms is just how darn good it looks.

We’ve created a handsome pricing table’s template that makes your different pricing levels come to life compared to the bland and boring dropdown or radio button options for pricing products that comes default with Gravity Forms.

Beauty Matters When it Comes to Pricing Plans

What we’ve noticed is that by implementing pricing tables into our Gravity Forms check out form, our sales have increased for our higher pricing option levels. Basically, we’ve been able to sell more of our higher-tiered membership products. In short, the ability to add attractive feature descriptions for each pricing level leads to a better justification for your customers in choosing the pricing option that is clearly a better value.

To sum it up, if you’re running a Sass, a membership site, a coaching program, or an e-learning platform based on Gravity Forms as your checkout and registration system; check out our Effortless Pricing Tables for Gravity forms in your sign up form, to see how effective it is at converting customers to your higher-tiered products!

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