Ristretto Apps

ConnectMagic – The Easiest Way to Connect Webflow and Klaviyo in 2025

Webflow and Klaviyo Integration Made Easy with Powerful Automations to Increase sales

laptop showcasing an ecommerce store

Benefits

Increase Sales & Conversions

ConnectMagic is a powerful tool to recover potential sales and enhance customer experience by addressing hesitations or obstacles seamlessly.

Track More Events Than with Zapier

While Zapier can help send some events, many important events, like when a customer Views Product or Starts Checkout, are not able to be send via Zapier. ConnectMagic bridges the gap, sending all important events to Klaviyo

Track More Events Than Klaviyo's Default Script

While Klaviyo's default tracking script will allow you to add optin forms to your site and track when visitors are active on your site, ConnectMagic goes the extra mile to send both order updates to Klaviyo as well as visitor activities such as: Product Viewed, Add to Cart, and Checkout Started.

Features

Send Webflow Ecommerce Order Events to Klaviyo

A Webflow to Klaviyo Integration
After connecting your Webflow to your Klaviyo account in a few clicks, ConnectMagic will automatically send the following Ecommerce events to Klaviyo: Track and Send Events:
  • Order Received
  • Product Viewed
  • Add to Cart
  • Checkout Started
  • Cancelled Order
  • Refunded Order
  • Fulfilled Order

Capture Abandoned Cart Emails during Checkout

Even if a visitor has never opted in to your Klaviyo Optin Form before, ConnectMagic will capture cart abandonment events and seamlessly send that potential customer data to Klaviyo, enabling targeted follow-up actions. It helps in understanding customer behavior, optimizing marketing strategies for increased conversions, and reducing abandoned carts through timely and personalized engagement with potential customers who didn’t complete their purchase.Re-engage customers who’ve viewed certain products, nudging them towards making a purchase with personalized discount codes and personalized reminders.ConnectMagic combined with Klaviyo’s powerful automations will help you incentivize window-shoppers to finally click BUY, and win back those customers who almost finished checking out.

Track Visitor Activity on Your Webflow Site

With our customized Klaviyo embed script, we help you track everything about your visitors, customers, and potential customers so you can see their full activity on your site, including what products they’re viewing, when they add products to their cart, and when they abandon their cart, all without the need for complex coding skills.While other solutions give you a basic integration and eat up credits with each customer site action, ConnectMagic goes the full mile, giving your Webflow site access to the advanced features Klaviyo has to offer.After adding our customized script to your Webflow site (takes less than 2 minutes), track the following activity in Klaviyo:
  • Active On site
  • Viewed Product
  • Added to Cart/li>
  • Checkout Started

Pro Feature

Send Data from Native Webflow Forms to Klaviyo

Utilize Native Webflow forms to send visitor or potential customer info directly to Klaviyo without using third parties integration platforms, to be used in any of Klaviyo’s powerful automations.

Pricing

Basic

1 Site License
$ 99

Yearly

  • Send Webflow Ecommerce Order Events to Klaviyo
  • Capture Abandoned Cart Emails during Checkout
  • Track Visitor Activity on Your Webflow Site
Sign Up

FAQs

While Zapier does integrate Webflow and Klaviyo to some extent, it’s missing some important functionality.Zapier can only track basic order information from your Webflow Ecommerce store to Klaviyo. However there are drawbacks: -With Zapier, each event must be setup manually, unlike ConnectMagic which configures everything in one click -Each order uses up a Zapier task. This means you’re limited to only 100 order-related-events for the Zapier Free plan and 750 for their Pro plan. With ConnectMagic, you get unlimited order-related-events for less than the price of the Zapier Pro plan.Zapier CANNOT: -Track when known visitors (in Klaviyo) are active on your site -Track what products your known visitors are viewing -Track when a known visitors adds a product to their shopping cart -Track when a visitor abandons their cart, nor can it capture the partially entered email address of that visitor to attempt to encourage a check-outConnectMagic CAN do all of the above + it can send all Webflow native form data to Klaviyo for use in Automations too!
Automating workflows with our connector streamlines your digital marketing efforts by significantly reducing the time and effort required to manage campaigns, analyze data, and personalize content. This leads to more efficient operations, allowing you to focus on strategy and creativity rather than routine tasks. Automation also ensures accuracy by minimizing human errors and provides real-time insights for better decision-making. Moreover, it enables sophisticated targeting and personalization at scale, improving customer experiences and engagement – something manual processes can rarely achieve efficiently due to their time-consuming nature. Ultimately, this enhances overall campaign effectiveness and ROI.
Our connector offers various personalization options to ensure each customer interaction feels unique and tailored. It leverages customer data to customize communications dynamically, ensuring relevant content delivery based on individual preferences, purchase history, and engagement levels. You can adjust these features through our user-friendly dashboard where you can set specific parameters for personalization criteria such as demographic information, past interactions, and behavioral triggers. This flexibility allows you to refine how personalized content is crafted and delivered across different channels, making every customer feel valued and understood in a way that aligns with your business objectives.

Easy Guide to Connecting Webflow to Klaviyo Using ConnectMagic

Leveraging data from user interactions on your website allows you to gain valuable insights into customer behavior. These insights enable you to make informed decisions that enhance customer satisfaction and improve the overall user experience.

In this article, we’ll show you how to connect webflow to Klaviyo using the Webflow Klaviyo Integration (Connect Magic) by Ristretto Apps. But first, We’ll explain Webflow and then move on to Klaviyo. After that, we’ll share details on how to use this connector to connect both of them. 

What is Webflow?

Webflow is a web design and development platform that allows users to build responsive websites visually without writing code. It combines a visual design tool with a powerful CMS (Content Management System) and hosting services, making it an all-in-one solution for web development.

What is Klaviyo?

Klaviyo is a marketing automation platform designed primarily for e-commerce businesses. It helps companies create personalized and targeted email and SMS marketing campaigns by leveraging customer data.

Why Should You Integrate Webflow with Klaviyo?

Before diving into the steps, let’s discuss why this integration is essential for your business:

1. Enhanced Email Marketing: Klaviyo allows you to create targeted email campaigns based on user behavior on your Webflow site.

2. Advanced Analytics: You can track how users interact with your site, including product views, cart additions, and purchases.

3. Personalized Customer Experience: The data you get from Klaviyo can be used to personalize your customers’ shopping experience.

Connecting Webflow to Klaviyo Using the Webflow Klaviyo Integration

Connecting Webflow to Klaviyo can significantly improve your marketing. We’ll share below a step-by-step guide to connect webflow to Klaviyo with our Webflow Klaviyo Connector. 

This basically aims to empower e-commerce business owners like you with tools and applications that enhance various aspects of your online store management and marketing. Read on to see how you can use the Webflow Klaviyo Connector.  

Steps to Connect Webflow to Klaviyo 

Step 1: Get Connect Magic (Webflow-Klaviyo Integration)

  • Access Your Dashboard:
    After completing your purchase, you’ll be directed to the ConnectMagic Dashboard. Log in using your credentials to begin integrating your Webflow and Klaviyo accounts.

Our Webflow-Klaviyo Connector automates workflows to streamline your digital marketing. It reduces time spent on managing campaigns, ensures accuracy, provides real-time insights, and enables personalized targeting at scale—all to boost customer engagement and ROI.

Step 2: Sign in and head to the integration page to connect Klaviyo & Webflow 

After logging in you’ll be directed to your dashboard then head to Integration below the Dashboard option at the left side of the page so you can connect Webflow & Klaviyo. 

1. Go to the Integration Page: In the Webflow Klaviyo Connector app, navigate to the integration settings.

2. Connect Klaviyo: Click on the “Connect Klaviyo” button. You will be prompted to log in to your Klaviyo account.

3. Authorize the App: Allow the app to access your Klaviyo account to enable the integration and Klaviyo will be connected successfully.

NB: You need to connect Klaviyo first because when you add Webflow you’ll add product to Klaviyo. 

Step 3: Connect Webflow

After connecting Klaviyo you’ll be redirected back to your dashboard. You can now connect to Webflow. 

1. Connect Webflow: Click connect Webflow on your integrations page

2. Select: Select the website you want to connect

3. Authorize: Authorize the connection and it will be connected successfully.

Step 4:  Add Webflow Connection Code

1. Copy the Code: Click on Add script and we will provide you with a unique Webflow connection code as seen in the image above below Webflow integration. Show custom code then copy it

2. Add to Webflow: Go to your Webflow project, navigate to the custom code section, and paste the tracking code into the Footer code field and click save.

Webflow Klaviyo Connector

Webflow Klaviyo Integration

Then you can proceed to test if this is working by going to your site in incognito mode and reloading your dashboard, you'll notice the traffic on the site is building up which show the integration works

webflow klaviyo integration

Step 5: Create a Klaviyo Sign-up form 

The Klaviyo sign-up form is highly recommended because it makes it easy to identify people. 

1. Go to your Klaviyo account: Navigate to your Klaviyo account so you can create a sign-up form. 

2. Create a sign-up form: Create a sign-up form and ensure the status is “active” or “editing”. 

webflow klaviyo integration

webflow klaviyo integration

Step 6: Product synchronization between klaviyo and webflow

Sync Products: Products syncs automatically once you have connected your Klaviyo & Webflow account accurately

webflow klaviyo integration

Step 7: Verify the Integration

1. Check Analytics: Go to your Klaviyo dashboard and verify that data from your Webflow site is being captured.

2. Test Events: Visit your Webflow site and perform actions such as viewing products, adding items to the cart, and completing a purchase. Check if these events are recorded in Klaviyo.

At this point, the connection should be successful and you can now have access to various analytics on your dashboard as seen in the image above. The Webflow Klaviyo connector comes with various benefits which we’ve highlighted below. 

Benefits of Using Connect Magic - Our Webflow Klaviyo Integration

Ease of Use: The Webflow Klaviyo Connector simplifies the integration process, making it accessible to all users.

Real-Time Data Sync: Ensure your product and user data are always up-to-date between Webflow and Klaviyo.

Comprehensive Tracking: Track detailed user interactions on your Webflow site, allowing for more effective marketing campaigns.

Wrapping Up

The Webflow Klaviyo Integration is easy to use. It’s a straightforward process that can yield significant benefits for your business.

Follow the steps above to set up this powerful integration and leverage enhanced email marketing, advanced analytics, and personalized customer experiences.

Learn about our
Webflow Klaviyo Integration

Learn About ConnectMagic – The Easiest Way to Connect Webflow and Klaviyo in 2025